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Until now, MAC Wipes was my top limit. I spent $180 (equivalent to US$23+) for a pack of 45 cloths, at local MAC counter, some months ago. It is sold cheaper in the States at $20 for 45 sheets, or $29 for 100 sheets. I am never a regular user of wipes to remove make up, I just buy them for fun and then try to use them up for the sake of clearing them out... What inspired me to write this post is the recent release of Shiseido's Clé de Peau Beauté Makeup Remover Towelette...
New Release from CPB
In fact, Clé de Peau Beauté Makeup Remover Towelette only charges $230 (about US$30) for a packet of 50 sheets, which is fairly low in CPB standards. I'd say the CPB is a bargain, compared to, say, MAC Wipes in HK.
Wipes or cleansing cloths aren't commonly big among Asian brands, at least the department store lines. Indeed there are multiple drugstore lines that make cleansing wipes for convenience purpose (mainly). However, they are not marketed as beneficial to skin or jam-packed with good ingredients. This CPB Towelette says it contains "Evening primrose oil, rice germ oil and grape seed oil" amongst other great constituents to effectively remove make up (like cleansing oil), and provide anti-aging, anti-oxidant effects.
Will I/You Try?
The size of each sheet is 150 mm x 75 mm, seems quite small and narrow to me. This week, several local beauty magazines published this launch and beauty editors reviewed this. Google results of review also returned positive, e.g. free trial review on she dot com. They mostly agree that the sheet is moist and eye-safe; it is effective and removes waterproof make up. I also learn that this towelette leans on the oily side, and a double cleanse is definitely required to take off the residue, which may be an issue to people who uses wipes when they want to skip all the fussy steps. It is also scented/fragranced.
That being said, unless they come in a box or better seal/opening, I don't think I will shell out $230 for a pack of this. Or perhaps, if one day my skin care habits and needs totally change, I may consider this.
I did a little research on other more expensive make up wipes (mainly on Sephora website), for UK high-end wipes, please refer to this lovely post by LipGlossiping.
Following are cleansing towelettes above US$15:
First Aid Beauty US$15 30 sheets - primitive/simple opening design
Philosophy US$15 30 sheets - sheet looks quite textured, packet comes with a plastic 'lid' design
Ole Henriksen US$15 30 sheets - packet comes with a plastic 'lid' design
Koh Gen Do US$39 30 sheets - comes in three separate packets of 10 sheets each
Amore Pacific US$40 30 sheets - has an external box to house the packet
How much MAXIMUM are you ready to spend on make up wipes?